Learn what social media is and how it can benefit you for personal or business use.

This module will cover:

  • What is meant by social media and what the most popular tools are
  • How to develop a strategy for best use of social media to support their work
  • How to create profiles, pages, sites or content using the tools to promote what they are doing.

After completing this topic, learners will be able to:

  • Describe what social media is and how it differs from traditional communications
  • Have an awareness of the different types of tools available and what they might be used for
  • Understand how to put together a strategy for using this technology to promote your organisation and its projects


This course is suitable for professionals of any level who want to understand the potential business impact of social media.


This module will take around 30 minutes to complete.